Bubble 2.0

Things to not include in your business plan:

One: Business plans that depend on getting acquired by Google

‘I do not think companies should be built solely to be acquired by three or five companies in a quick period of time. I don’t think you should be building ‘hamburger companies’ that are built to flip…As a VC, I often now see young people who are in the mercenary mode vs. people who really are passionate about what they believe. The most successful entrepreneurs I’ve seen are really excited by what they’re doing—they’re not passionate about creating an exit.

Two: Revenue models that revolve around advertising from Google AdSense.

…‘if a company comes to us and says: ‘The way we’ll generate revenue is by putting Google AdSense on our pages,’ and really hasn’t thought through anything beyond that—those are the companies we tend to really pause at. We’re not looking for someone who can predict the future, but we do like people who are thoughtful and deliberate about how they’re going to build a business that solves an urgent and pervasive customer need…

Three: Businesses that piggyback on Facebook instead of picking up where Google left off.

I’ve seen my share [but] we haven’t funded any Facebook apps since they launched. I think a Facebook application is now a necessary component in an online marketing and customer acquisition strategy—I just don’t know if you’re going to find venture-backable companies there. We like to see companies that offer the consumer real value. One could argue that amusement is real value…but I’m not sure if today’s app du jour is going to be what does it….Amusement apps tend to be very faddish, and I also think those are the hardest to monetize because the use of those apps doesn’t derive from intent like a search query does.

(Via Found+READ.)

Yes, yes and yes.

What the hell — I’ll throw in a hallelujah, too, just because.

I’m so tired of Teletubby named Web 2.0 companies built to flip to Google or Yahoo. A little passion and a solid business model would be a refreshing change of pace. I wonder who will build Flooz 2.0?